DiamondTrade is one of the pioneers in selling fine diamonds on the Internet. The company was formed as a limited liability company June 1, 1999. For the 12 months ended May 31, 2000, sales increased by 89.09% over the previous comparable period. DiamondTrade's website features fine diamonds accompanied by a Diamond Grading Report which authenticates the quality of each diamond offered. In addition each diamond sold is verified by a Sarin report and is often laser inscribed with the certificate number that further validates the authenticity of the diamond for the protection of the customer.

Danny Morehead accepted the award on behalf of DiamondTrade.com. Mr. Morehead spent much of his career with Zale Corporation in its loose diamond division that sold diamonds for investment.

The company's slogan is "Shopping for a diamond has changed forever", Mr. Morehead said, "in recognizing the impact of the Internet on the changing buying habits of the consumer."

Commenting on DiamondTrade.com's award, Mr. Morehead stated, "We are very pleased to be recognized in such a fashion. Our direct-to-customer model empowers our customers to select fine diamonds at prices significantly below those found at the typical jewelry store. We have an inventory level on our website that exceeds $180 million. The traditional jewelry store carries a fraction of our selection. As customers have discovered what DiamondTrade.com offers, sales have grown dramatically."

The company has been featured in articles on Bloomberg, Barrons, CNET, and the Canadian National Post. It was also the subject of a story by Fox Television News.

In the month of August, 10,900 people visited its website at www.diamondtrade.com and was seen by people in 28 countries including Belgium, The United Kingdom, Netherlands, Singapore, Germany, Norway, and Russia.

In addition to the Dallas Business Journal, Gardere & Wynne, L.L.P., Deloitte & Touche, UPS, and KRLD also sponsored the awards event.